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The New York Times has introduced its long-delayed Beta620, a public beta testing site where web surfers can experiment with new products that could eventually take root on NYTimes.com. Social Buzz, Recommendations, Instant Search, Crossword App, Location Info for Articles, Community

" This week the New York Times Research & Development Labs launched a new tool called Compendium, which lets readers "use articles, imagery, videos, and quotations to tell your own stories using New York Times content." A good comparison might be Storify for a single source's content, or Pinterest with more text."

Only three news sites - CNN, Yahoo News and The New York Times - out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. Another three news sites - CBS, USA Today, and MSNBC - exhibited moderate levels of targeting where between 29 percent and 40 percent of the ads were different across users. Sites with low levels or no apparent targeting included FoxNews.com, WashingtonPost.com, Time.com, and Newsweek.com. When researchers revisited the sites in January, they found that two - latimes.com and theatlantic.com - showed slightly higher levels of ad targeting. "By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook," the study found.

As of Sunday past, The New York Times said it had around 454,000 paid subscribers to its various digital packages, e-readers and replica editions of The New York Times, as well as the International Herald Tribune (IHT).

Native ad for Orange is the New Black

Wow, it's really a great editorial sponsored or not. I'm hoping that this is the direction of most "native advertising."

Google is launching "A Google a Day", an upside-down quiz game, in the New York Times - quarter page ads that prompt users to Google for the answer.

Daily 4.12

"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

"The program, which Boston.com calls Insights, came about partly because so many advertisers are creating content for their own sites, according to Thomas F.X. Cole, executive director-business development at Boston.com and The Boston Globe, units of The New York Times Co. "It's a new unit to address a new need," Mr. Cole said. "Our advertisers and particularly our smaller advertisers have been creating their own content. They need to get it exposed. As much as 50% of small businesses are blogging. The one thing they want is to have people see their material.""

In Barnes & Noble's largest Nook promotion yet, the bookstore chain is offering discounted or free Nooks to those who purchase one-year subscriptions to the Nook editions of People or the New York Times. It's the first time a major retailer has offered an e-reader free with a content subscription.

According to Deadline, three different endings were filmed for this Monday's Hawaii Five-0, each featuring the reveal of a different killer. During the live broadcasts (both East Coast and West Coast), viewers will be encouraged to vote for whodunit via Twitter or the official CBS site - the winning ending for each broadcast will be aired in real-time. This could, at least in theory, lead to CBS airing a different ending in New York than in Los Angeles.

"In LinkedIn's first time promoting a film, users will be entered to win a career experience in New York featuring meetings with a top recruiter, an executive and a renowned career coach."

NYT trying to ease readers in to paying for the content by offering a discounted subscription plan of $0.99 for the first month

Cool sports data visualizations in the new york times